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Package Price: $395** | BUY NOW

Friday & Saturday, March 8th-9th, 2024

TransWorld’s Christmas Show has a seminar track that will not only teach you about professional-level light installation, you’ll also learn about the various lighting products available, where to source them, how to successfully build/finance/run your lighting company, how to market your services and much, much more.

Even better, you don’t have to join a third-party organization or pay additional fees (beyond the price of the actual seminars)! This is pure education, provided by seasoned professionals and enhanced with peer networking to give you all the tools you need to succeed! And better still, if you find that you don’t need to take every class, you don’t have to! Classes can be taken individually (find them on the Christmas Seminars page)!

The 2-Day Seminar Track* includes the Flamingo Bowl After Party, featuring:

• Open bar with domestic draft beer, wine and well drinks for two hours
• Pizza, salad, quesadillas, chicken tenders, and meatballs
• Bowling!
• This party is included in the $395**

This package saves you over $200 vs. registering for each seminar individually!

*Friday & Saturday. Seminars subject to change; please check TransWorldChristmasShow.com for the most current information available at any given time.

**Early Bird Price:

• Installers Seminar Series: $395; after February 22nd: $435
• A La Carte Flamingo Bowl After Party: $75; after February 22nd

Welcome to Transworld 2024!
Speaker: Multiple Speakers
Friday: March 8th
Time: 9:30am-9:55am
Room: 262

Bright Horizons: Scaling Your Light Business Fearlessly
Speakers: Josh Trees, WeHangChristmasLights.com; David Felt, Russel Williams
Friday: March 8th
Time: 10:00am-11:00am
Room: 262
With 17 years in the light installation business, David Felt will discuss how to go from an owner/operator to running several crews, as well as several locations. David will cover branding, marketing strategies, efficiencies with installations and removals, as well as a way to scale up your business to increase revenue and building long term equity into your business. This class is a great opportunity to take things away from a business that services over 4500 holiday light installations each year and is one of the largest light installation businesses in the country. Come hear the many tips and tricks used for efficiencies to help take your business to the next level. If you want to grow your lighting business this is a must attend class!

Elevate Your Holiday Decor Offerings with Next Level LED Tree Wrapping
Speaker: John Alban, Decor IQ
Friday: March 8th
Time: 10:00am-11:00am
Room: 260
Join us for a special presentation by John Alban, the visionary owner of Decor IQ, where he’ll share easy and exciting ways to take your holiday lighting offerings to the next level. From basic to brilliant, John will guide you through simple tips and creative ideas to make LED tree wrapping part of your business! Don’t miss this chance to add a touch of magic to your holiday season.

Work Safe and Profit More on Sloped Roofs
Speaker: Flent Ballantyne, Ballantyne Gear
Friday: March 8th
Time: 11:15am-12:15pm
Room: 262

Crafting Success: Winning Strategies for Commercial Christmas Proposals and RFQs
Speaker: Stacey Jordan, Decor IQ
Friday: March 8th
Time: 11:15am-12:15pm
Room: 260
Join us for an illuminating session on creating winning commercial proposals and mastering the art of navigating Request for Proposals (RFQs). Led by Stacey Jordan, VP of Sales at Envirolume & Decor IQ, boasting 20 years of industry experience, this session unveils the six essential strategies to triumph in the competitive world of commercial Christmas RFQs. From resetting your mood to being obsessed with detail, Stacey will guide you through each step, offering invaluable insights on defining the request, understanding your client, refining your process, and creating the right solution. Don’t miss this opportunity to enhance your proposal skills and elevate your success in the commercial Christmas market!

Hiring for Glow: A Guide to Recruiting, Managing, and Retaining Seasonal Talents
Speaker: David Felt, Russel Williams
Friday: March 8th
Time: 1:45pm-2:45pm
Room: 260
How to recruit, hire and keep good seasonal employees as well as creating the best company culture to retain year-round employees. David Felt, owner of Russel Williams Home Services and Tuff Clips, will discuss how they have grown to over 130 employees and what they have done to hire and retain top tier staff to enable them to run over 40 crews of installers in several cities across the US. This class will take a deep dive into the hiring process for seasonal employees as well as year-round employees, how to retain these valued team members, and how to build a positive work culture. This is an opportunity to learn how to exponentially expand your market and business, which requires employees. From hiring your first employee to the businesses that manage multiple crews, there will be a lot of information to help your business become one that has a high employee retention rate and great company culture.

What It REALLY Looks Like to Work ON Your Business and Not Just IN It
Speaker: Brett Gilliland, Elite Entrepreneurs
Friday: March 8th
Time: 1:45pm-2:45pm
Room: 262
If trying to keep up with your growing business is leaving you feeling exhausted or uncertain and you would much rather feel energized and unstoppable, then this session is for you! Brett Gilliland from Elite Entrepreneurs will share practical ways that any busy and overwhelmed business owner can use to start to break out of the day-to-day chaos of running a business in order to intentionally build a new and exciting future.

Illuminating Success: Mastering the Art of Permanent Lighting Installation
Speaker: Nick Johnson, Glimpses of Light
Friday: March 8th
Time: 3:00pm-4:00pm
Room: 262

H.O.W. to Start Marketing & Selling Commercial Christmas: Unveiling 5 Expert Tips
Speakers: Stacey Jordan, Decor IQ; Luke Jensen, Holiday Designs
Friday: March 8th
Time: 3:00pm-5:00pm
Room: 260
Embark on a journey of insights with our speakers, Luke Jensen, Owner of Holiday Designs, and Stacey Jordan, VP of Sales at Envirolume & Decor IQ. In this engaging session, these industry leaders will share their combined expertise in the art of commercial Christmas marketing and sales. Learn the H.O.W. (Harness, Optimize, Win) approach as they reveal 5 essential tips to kickstart and elevate your ventures in marketing and selling during the festive season. Whether you’re a seasoned professional or just entering the field, join us to unlock the secrets that will set you on the path to success in the commercial Christmas market.

The Art of Animation: The Art of Mastering Dynamic RGB/RGBWW
Speaker: Erik Terkelsen, Holidynamics
Friday: March 8th
Time: 4:15pm-5:15pm
Room: 262

Radiant Celebrations: Mastering Event Lighting for Weddings & Beyond
Speakers: Kelle McCarty & Eryn McCarty, The SociaLights Team
Saturday: March 9th
Time: 9:00am-10:00am
Room: 260
Learn how to leverage your Christmas light knowledge into year-round weddings and events. In this class, you’ll learn best practices for finding new business, quoting potential projects, and executing on them successfully. We’ll also touch on the importance of leveraging previous projects into new business.

Shining Success Part 1: Navigating Commercial Installations with Expertise
Speaker: Luke Jensen, Jensen Holiday Designs; Josh Trees, WeHangChristmasLights.com
Saturday: March 9th
Time: 9:00am-11:00am
Room: 262
In this 2-hour course we will walk through the basics of installing commercial décor such as panel trees, pole mount décor, 3D displays, wreaths, garland and more. We will also review common installation tools, tips, and tricks. The first hour will be lecture style. The second hour will be hands-on experience.

The Art of Landscape / Architectural Lighting and How to Paint a Lighting Portrait
Speaker: Nate Mullen, Trade Secrets of Lighting
Saturday: March 9th
Time: 10:15am-11:15am
Room: 260
This course is an introduction to the fundamentals of lighting and will start you down the road of how to comprehensively design a great lighting design/lighting portrait. How well a project can be lit is not limited to the quantity of light fixtures. A proper lighting job takes what it takes. We will cover the key principles on how to create depth and visual destination to fully have usable space on the property. Without lighting there is no space being created, which means your clients can not enjoy their outdoor living area. We will take 10 minutes on proper install. Q and A at the end.

Hands-On Workshop Part 2: Diving Deeper into Commercial Installations
Speakers: Luke Jensen, Holiday Designs; Josh Trees, WeHangChristmasLights.com
Saturday: March 9th
Time: 11:15am-1:15pm
Room: 262
In the second part of this series, we will get hands-on and fully assemble, fluff, and breakdown a 14 ft. tree. We will review the tools needed, best practices, safety, making the tree “come to life”, proper breakdown, and storage techniques. This is an interactive class.

Projection Perfection: Crafting Mind-Blowing Effects with Projection Mapping
Speaker: Jorden Nash, Nash Creative, LLC
Saturday: March 9th
Time: 11:30am-12:30pm
Room: 260
Projection mapping is an incredible technology that allows you to transform any surface into a dynamic canvas for storytelling. This cutting-edge tech involves the use of projectors to create unbelievable, moving, and interactive elements as you’ve never seen them before. This course will cover projection and playback technology, a live demonstration of creating a projection map, and a walk-through of animated content creation using Adobe After Effects. Time permitting, we will also touch on how AI can help with the content creation process. Join us to learn how to create an immersive and engaging experience that will captivate and inspire your audience!

Brilliance Beyond Lights: Mastering Marketing and Branding for Your Business
Speakers: Josh Trees, WeHangChristmasLights.com; Nicole Ginsburg, Frightmare Farms Haunted Screampark & Aster Farmstead
Saturday: March 9th
Time: 2:00pm-3:00pm
Room: 262

Uncover the secrets to making your business shine brighter than the festive lights themselves! In this dynamic seminar series, we’ll delve into the art of marketing and branding specifically tailored for YOU. From creating a magnetic brand identity to crafting compelling marketing strategies that illuminate your business, this series is designed to empower you with the tools to stand out. Josh and Nicole will cover:

• Glow Up Your Brand Identity: Explore the essentials of creating a brand that captivates your audience and leaves a lasting impression.
• Strategies for Festive Marketing: Uncover proven marketing tactics to boost your visibility and attract customers.
• Social Media Enchantment: Dive into the world of social media and learn how to leverage platforms to create buzz and engagement that lasts all year round.
• Holiday Hustle: Crafting Compelling Promotions: Discover the art of crafting irresistible promotions that drive sales and create customer loyalty.
• Reviews and Referrals: Building a Glowing Reputation: Learn how to cultivate positive reviews and leverage customer referrals to enhance your business reputation.

Join us for this illuminating seminar and transform your business into a shining success!

Drive-Through Christmas Shows for the Installer
Speaker: Tom BetGeorge, Magical Light Shows
Saturday: March 9th
Time: 2:00pm-3:00pm
Room: 260
Want to expand your horizons with drive-through experiences? This class will go over logistics, costs, and the process for setting up a drive through display. This overview will give you tools, data, and lessons from experience from building 20 drive through shows across the country!

Town Hall
Speaker: Multiple Speakers
Saturday: March 9th
Time: 3:15pm-5:15pm
Room: 262

Holiday Installers Lighting Party at the Flamingo Bowl
Saturday: March 9th
Time: 5:30pm-7:30pm
1117 Washington Ave, just up the street from America’s Center